by Petar Arshinkov | Jun 29, 2025 | Google Ads, Google Shopping
Ever see that eye-catching ‘Sale’ badge on a competitor’s Google Shopping ad and wonder, “Why don’t my products have that?” You’ve set up a sale, lowered your price, but the badge never appears. It’s a common and...
by Petar Arshinkov | May 14, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/05/Presence-vs.-Interest-The-Google-Ads-Location-Setting-You-Should-Not-Ignore.wav When setting up a Google Ads campaign, targeting the right location seems straightforward. You choose your city, maybe draw a radius,...
by Petar Arshinkov | May 2, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/05/Google-Search-Partners.wav When you’re setting up a new Google Search campaign, ticking all the boxes and navigating the settings can feel overwhelming. It’s easy to stick with the defaults, especially for...
by Petar Arshinkov | Apr 5, 2025 | Reviews
https://arshinkov.com/wp-content/uploads/2025/04/CookieYes-Review.wav Everybody loves cookies! Right? Right… Ok, maybe only the ones you eat. Everybody hates cookie banners! This is less controversial. But even if we hate them, they are becoming more and more...
by Petar Arshinkov | Mar 29, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/PMax-Brand-Exclusions-Finally-Granular-Control-for-Branded-Shopping-Searches.wav For years, Performance Max (PMax) campaigns have been a powerful tool, but their lack of granular control was a common pain point for...
by Petar Arshinkov | Mar 26, 2025 | Google Analytics, Meta Ads
https://arshinkov.com/wp-content/uploads/2025/03/Meta-now-offers-a-Google-Analytics-4-Integration.wav Meta has moved its Google Analytics 4 (GA4) integration out of beta, now offering wider access to advertisers. Users are being prompted to connect their Meta Ads...
by Petar Arshinkov | Mar 19, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/04/Should-You-Bid-On-Your-Own-Brand-Searches.wav Short answer: In my opinion in the majority of cases it is worth bidding on branded searches, but you want to have control over how much you spend and how much you bid for...
by Petar Arshinkov | Dec 30, 2022 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/Less-is-often-more-with-Google-Ads-and-Change-History-is-not-your-friend.wav Let’s talk about Google Ads and the often-misunderstood “Change History.” It’s a feature designed to provide...
by Petar Arshinkov | May 31, 2022 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/How-to-calculate-Breakeven-ROAS-Return-On-Advertising-Spend.wav If you are advertising on Google Ads and you have an ecommerce store you have probably seen a recommendation to use a ROAS bidding strategy. I decided to...
by Petar Arshinkov | Aug 25, 2021 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/How-to-give-access-to-a-Google-Ads-account.wav First Steps – Giving Access to your Google ads Account When you want somebody else to manage your Google Ads account the first thing you will need to do is give them...
