by Petar Arshinkov | Jun 29, 2025 | Google Ads, Google Shopping
Ever see that eye-catching ‘Sale’ badge on a competitor’s Google Shopping ad and wonder, “Why don’t my products have that?” You’ve set up a sale, lowered your price, but the badge never appears. It’s a common and...
by Petar Arshinkov | May 14, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/05/Presence-vs.-Interest-The-Google-Ads-Location-Setting-You-Should-Not-Ignore.wav When setting up a Google Ads campaign, targeting the right location seems straightforward. You choose your city, maybe draw a radius,...
by Petar Arshinkov | May 2, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/05/Google-Search-Partners.wav When you’re setting up a new Google Search campaign, ticking all the boxes and navigating the settings can feel overwhelming. It’s easy to stick with the defaults, especially for...
by Petar Arshinkov | Mar 29, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/PMax-Brand-Exclusions-Finally-Granular-Control-for-Branded-Shopping-Searches.wav For years, Performance Max (PMax) campaigns have been a powerful tool, but their lack of granular control was a common pain point for...
by Petar Arshinkov | Mar 19, 2025 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/04/Should-You-Bid-On-Your-Own-Brand-Searches.wav Short answer: In my opinion in the majority of cases it is worth bidding on branded searches, but you want to have control over how much you spend and how much you bid for...
by Petar Arshinkov | Dec 30, 2022 | Google Ads
https://arshinkov.com/wp-content/uploads/2025/03/Less-is-often-more-with-Google-Ads-and-Change-History-is-not-your-friend.wav Let’s talk about Google Ads and the often-misunderstood “Change History.” It’s a feature designed to provide...
