Hi. I am Petar Arshinkov

When setting up a Google Ads campaign, targeting the right location seems straightforward. You choose your city, maybe draw a radius, perhaps select entire countries. Job done? Not quite. There's a subtle, often overlooked setting buried within the location options that can have a big impact on...

When you're setting up a new Google Search campaign, ticking all the boxes and navigating the settings can feel overwhelming. It's easy to stick with the defaults, especially for options like the "Include Google Search Partners" network. It sounds good, right? More reach, more potential customers?...

For years, Performance Max (PMax) campaigns have been a powerful tool, but their lack of granular control was a common pain point for advertisers. While Google addressed this by introducing brand exclusions, the initial implementation presented a significant challenge: excluding your brand from...

Short answer: In my opinion in the majority of cases it is worth bidding on branded searches, but you want to have control over how much you spend and how much you bid for them. Below I will outline pros and cons and explain my reasoning. What are brand searches? People searching for your company...

Let's talk about Google Ads and the often-misunderstood "Change History." It's a feature designed to provide transparency, but it can sometimes lead to confusion and even counterproductive actions. Understanding how to interpret and utilize this feature is crucial for both business owners and...

If you are advertising on Google Ads and you have an ecommerce store you have probably seen a recommendation to use a ROAS bidding strategy. I decided to write this article to explain to current and future clients what does ROAS mean, how to calculate the break-even ROAS for your business and to...

First Steps - Giving Access to your Google ads Account When you want somebody else to manage your Google Ads account the first thing you will need to do is give them access. There are two ways to do that.  Add them as a user to your account Approve a management request Whether you choose the first...