? Hey, I’m Petar Arshinkov

Welcome to my little corner of the internet!

I’m a digital marketer, with a wide range of interests such as investing, psychology and martial arts.

I live in Bulgaria with my wife and our 5-year-old son, and for the past 7 years, I’ve been working remotely in a way that allows me to keep learning, growing, and spending quality time with the people who matter most and pursue my hobby of Brazillian Jiu Jitsu.

Professionally I’ve been immersed in the world of Online Advertising, eCommerce, Search Engine Marketing, and Analytics, helping businesses navigate the digital landscape and achieve measurable results. While I currently specialize in Google Ads & Analytics, I believe strongly in a holistic view.

On this blog, I aim to share what I’ve learned (and am still learning!) in a straightforward, honest way. You can expect to find:

Practical Google Ads insights: Tips, strategies, and common pitfalls explained simply.
Thoughts on Digital Marketing: Connecting the dots between different channels and user journeys.
Explorations into Psychology: How biases and mental models affect marketing, investing, and everyday decisions.
Reflections on Remote Work: The realities, benefits, and tools that make it sustainable.
Peeks into my other passions: Including my long journey in Brazilian Jiu-Jitsu, my adventures in learning new skills and my interest in investing.

My goal here is simple: to share reliable, practical information based on my experience and learning. I don’t pretend to be a guru, but rather someone who values honesty, continuous learning, and keeping things straightforward. I believe in building trust and providing genuine value. If you’re looking for insights delivered without hype, you’re in the right place.

Thanks for stopping by. Feel free to explore the posts or connect with me on LinkedIn.